Fundraising Case Study Collection Published
G. David Gearhart, Ed.D., director of the National Lab for the Study of the College President, has published a textbook for fundraising in higher education.
Gearhart, former University of Arkansas chancellor and vice chancellor for advancement, co-created the volume with Michael T. Miller, Ed.D. dean of the university’s College of Education and Health Professions, where Gearhart now teaches. New Forums Press publishes the book, Case Studies in Higher Education Fundraising: Critical Issues, Critical Discussions.
The book is examined in the U of A article “Gearhart, Miller Author New Book of Fundraising Case Studies.”
According to the piece, “Topics include athletics and academics, angry heirs, protection of donor information and proposed gifts that don’t fit an institution’s needs. One chapter covers the challenges fundraisers face when a community college and a neighboring four-year institution find themselves at odds over their missions.”
The publisher writes, “In a world of uncertainties, particularly in higher education, one thing is certain: fundraising is vital to the operation, and even survival, of universities — private and public. Higher education leaders realize tuition revenue and legislative support alone will not build a great university, and only through private gift support can substantial endowments be built and scholarships provided for students, endowed faculty chairs and professorships created, and capital support to maintain bricks and mortar — not to mention the importance of annual giving which can provide unrestricted support for an institution. Private gift support is essential for any organization to advance in today’s highly constrained resource environment.”